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Thinking in 4D

Peter Ford's workspace for noticing, mulling things over, and creating.

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Mulling over

Ideas, questions and subjects that I’m turning around in my mind,

Crowded London Underground carriage with Northern Line and Platform 3 signs

Mind the Social Gap

Posted on October 8, 2026October 8, 2026 by Peter Ford

Motivational quotes tell us that life’s a rewarding journey, not a destination. Their authors clearly haven’t experienced the sights, sounds and smells of a jam-packed London Underground carriage during rush hour. Armpits and all.

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Futuristic flying vehicle hovering between downtown skyscrapers at sunset

Of All the Planets …

Posted on October 7, 2026October 7, 2026 by Peter Ford

If aliens arrived tomorrow, what’s the first thing you’d ask them?

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Abstract collage of translucent paper shapes in blue, gray, and cream

Speed-dating Ideas

Posted on October 6, 2026October 6, 2026 by Peter Ford

The Pomodoro technique has been surprisingly effective. Twenty-five minutes feels manageable: a speed date with an idea, without having to decide whether it deserves the next fortnight of my life.

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Wide abstract community collage

Familiar Faces?

Posted on October 2, 2026October 5, 2026 by Peter Ford

We can know people without really knowing them. Years of connection and encounter can give rise to a familiarity that dulls curiosity.

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Text-free digital coffee relationship banner

The View from the Deli

Posted on October 1, 2026October 5, 2026 by Peter Ford

I realised that it is very easy to project our own experience of belonging onto an entire place. ‘I know people here – we chat in the deli’ becomes ‘the whole village is a tight-knit community.’

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The Door in Motion

Posted on March 13, 2026September 4, 2026 by Peter Ford

During a work trip to Cologne last week, I squeezed in a visit to the wonderful Museum Ludwig. I found myself standing for quite some time in front of Gerhard Richter’s Five Doors.

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Thoughts on Community

I’ve spent years building communities and thinking about what makes them work or not. Turns out there’s always more to learn.

  • October 2, 2026 Familiar Faces?
  • October 1, 2026 The View from the Deli

Thoughts on Creativity

I’m fascinated by where ideas come from, what helps them grow, and why some make it into the world while others disappear somewhere between noticing and doing.

  • October 6, 2026 Speed-dating Ideas

Thoughts on Leadership

I’m interested in the everyday stuff of leadership: how we behave, the cultures we create, the questions we ask, what we notice, and what happens when nobody quite knows what to do next.

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Bertie the Golden Doodle

Bertie is a Golden Doodle. He has no qualifications, has read none of the leadership literature and shows little interest in personal development. And yet, despite my best efforts to train him, I increasingly suspect he has taught me rather more than I’ve taught him. Mostly by being a dog.

  • October 5, 2026 Bertie Has Not Read the Brief
  • September 3, 2026 Surrender in the Sleepy Shallows

Whittlings

Found a quiet spot down here
to whittle away an idea or two
until a poem takes shape
or the crowd goes mild
with nothing to see here after all.

Short-form Hit and Run

Whip up a poem
and leave.

No hanging around
to see what it means.

I’ve got other things
to lose interest in.

The Soul of the Nation

We are in a battle
for the soul of the nation.

It’s official.
I heard it on the radio.

Damn right we are.
I’m with Kevin Sinfield.
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