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Thinking in 4D

Peter Ford's workspace for noticing, mulling things over, and creating.

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Author: Peter Ford

Abstract artwork featuring dynamic colorful splashes and sharp geometric hexagons

Writing to Think Again

Posted on June 9, 2026September 4, 2026 by Peter Ford

I’m struggling to rebuild the discipline to write regularly about the subjects that matter to me. A decade-long diet of marketing language has warped my instincts.

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The Door in Motion

Posted on March 13, 2026September 4, 2026 by Peter Ford

During a work trip to Cologne last week, I squeezed in a visit to the wonderful Museum Ludwig. I found myself standing for quite some time in front of Gerhard Richter’s Five Doors.

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Thoughts on Community

I’ve spent years building communities and thinking about what makes them work or not. Turns out there’s always more to learn.

  • October 2, 2026 Familiar Faces?
  • October 1, 2026 The View from the Deli

Thoughts on Creativity

I’m fascinated by where ideas come from, what helps them grow, and why some make it into the world while others disappear somewhere between noticing and doing.

  • October 6, 2026 Speed-dating Ideas

Thoughts on Leadership

I’m interested in the everyday stuff of leadership: how we behave, the cultures we create, the questions we ask, what we notice, and what happens when nobody quite knows what to do next.

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Bertie the Golden Doodle

Bertie is a Golden Doodle. He has no qualifications, has read none of the leadership literature and shows little interest in personal development. And yet, despite my best efforts to train him, I increasingly suspect he has taught me rather more than I’ve taught him. Mostly by being a dog.

  • October 5, 2026 Bertie Has Not Read the Brief
  • September 3, 2026 Surrender in the Sleepy Shallows

Whittlings

Found a quiet spot down here
to whittle away an idea or two
until a poem takes shape
or the crowd goes mild
with nothing to see here after all.

Short-form Hit and Run

Whip up a poem
and leave.

No hanging around
to see what it means.

I’ve got other things
to lose interest in.

The Soul of the Nation

We are in a battle
for the soul of the nation.

It’s official.
I heard it on the radio.

Damn right we are.
I’m with Kevin Sinfield.
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